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Who
Are We and
Why Are Our Massages So Inexpensive?
Okay
folks...here's the scoop. The Rub Club is
located inside PSS
Injury& Wellness Center in Sandy Springs, Georgia
and East Atlanta, Georgia (see contact
us page for map). PSS Injury Center is an orthopedic
group practice with medical orthopedists (MD's & DO's)
and chiropractors (DC's).
Our
physiotherapy staff already includes excellent neuromuscular
massage therapists that assist us with our patient care.
Our therapists are individually screened by our
strict physician standards, and have proven to be excellent
with our patients with pain or injury. We
trust in our massage therapist's ability to handle our complex
injury cases.
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Our
Original Problem:
As
an orthopedic injury group, one of our biggest monthly expenses
was advertising for new patients. We previously advertised
in expensive magazines and newspapers, on television and
in the yellowpages. After reviewing our patient
lists, we found that the MOST of our new patients came from
referrals from other patients!
Why
were we wasting so much money on expensive ads?
As physicians, you would think that we would be smarter
than that! Our existing patients loved our medical,
chiropractic and massage therapy services, and often referred
their friends who have been hurt in an auto accidents, slip-and-falls,
injured playing sports, injured at work. . . or those that
just wanted chiropractic care and/or massage therapy.
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Our
Solution:
Because
most of our new patients came from referrals, we decided that
we needed a way to increase the number of people that enter
the door everyday. Since we already had the
extra space, the massage tables, plenty of clean linens and
an unbelievably trained massage therapy staff, we decided
to start an inexpensive massage therapy membership program!
See
pricing details by clicking here. We decided
to practically "give" the massage therapy services
away in order to create more foot traffic through our doors
each month. More traffic = more referrals.
Rest
assured......We do not try to "sell" you our chiropractic
or medical services to our Rub Club members.
You are paying for an enjoyable and relaxing massage, and
that's what you get.... nothing else.
We have no salespeople, and there is no pressure. We
just ask that you keep our injury care services in mind if
you or your friends & family ever get injured.
As
a result of this, our Rub Club members eventually refer someone
that they know who has been injured in an accident to our
chiropractors and/or medical doctors at PSS
Injury & Wellness Center. Many of our members
inquire about additional care for themselves.
By allowing the public to get massage therapy services for
such an inexpensive rate....... we
have increased our health care profitability and dramatically
decreased our advertising expenses! |
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Bottom Line:
- We already have a great massage
therapy staff, plenty of extra space and massage supplies
at our location in Sandy Springs, GA.
- We decided to "give"
the massage therapy services away at an amount slightly
above our cost.
- In turn, we generate a lot of
extra happy customers through our doors each month.
- We build a great personal relationship
with the Rub Club member.
- Rub Club members refer their
injured friends and family to our physicians for quality
care.
- Everyone wins! The Rub Club reduces our
advertising budget, and YOU GET GREAT, INEXPENSIVE MASSAGES
EVERY MONTH!
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